Ogilvy Capital has acquired Herman K, an iconic design hotel in the centre of Copenhagen. In partnership with Marriott International, Ogilvy Capital will focus on restarting operations at the iconic property in tandem with the re-opening of the broader economy in Denmark, Europe, and the rest of the world. Under a new flag and with a new Food & Beverage offering, Ogilvy will transform the hotel into a 24/7 stay-and-play destination, positioning the property as a leading hotel in the Copenhagen hospitality submarket. The purchase price was not disclosed.
“While the Covid-19 crisis has been particularly painful to the hospitality industry, it is also bringing opportunities to acquire prime assets with strong fundamentals that otherwise would not have been on the market,” explained Mads Loewe, Managing Director. “This property is ideally suited for a postCorona world where a greater share of guests will be local and leisure guests, and the crisis has given us the chance to reimagine it as a multi-use property going beyond just a hotel and restaurant.”