Branded Flex Living concept taps into rising demand as city curbs short-term lets and attracts international capital
YOTEL has unveiled plans to open its first property in Greece through a new partnership with London-based investment manager Valpre Capital. The project, YOTELPAD Athens, will deliver 113 fully equipped studios and one-bedroom apartments across three central sites in the Greek capital, marking the brand’s debut in Southern Europe’s fast-growing extended stay market.
Launching in Q4 2026, the €multi-million development will transform three distinct buildings in Neos Kosmos, Monastiraki and Omonoia into modern, tech-enabled aparthotels designed to meet growing demand from both short-term guests and long-stay residents. Together, the buildings will span approximately 7,000 m², each offering YOTEL’s signature amenities including Mission Control, Grab+Go, Wash+Go zones and fitness facilities. The flagship site on Peiraios Street will also feature a rooftop terrace with panoramic city views.
The arrival of YOTELPAD Athens comes as new government regulation begins limiting short-term rental saturation in the city centre, presenting a window of opportunity for branded, professionally managed alternatives. For investors and developers, the modular, tech-forward PAD format offers operational efficiency, regulatory resilience and scalable appeal in a city seeing a strong tourism rebound and increasing international arrivals.
“Athens is buzzing with energy, a city where ancient history and modern creativity come together in such a unique way,” said Rohan Thakkar, Chief Development Officer at YOTEL. “With international arrivals hitting record highs, hotel occupancy on the rise, and recent government measures limiting short-term rentals, the market is ready for innovative, branded extended-stay offerings. YOTELPAD Athens reflects our confidence in this opportunity and our commitment to delivering smart, efficient spaces in the heart of the world’s most exciting cities.”
Each location has been carefully selected to serve different customer segments: Miltiadou, steps from Syntagma Square, will cater to leisure and corporate travellers; Peiraios sits in a regeneration hotspot in Omonoia; and Iras, in residential Neos Kosmos, will appeal to digital nomads and long-stay business guests. All sites are being renovated to reflect YOTEL’s tech-enhanced design, with architectural input from Divercity Architects.
“We see Athens as a truly global destination with untapped potential in the extended stay market,” added Ahmad Hariri, Managing Partner at Valpre Capital. “Partnering with YOTEL allows us to create something that feels fresh and international, while still staying true to the character of the city’s vibrant neighbourhoods.”
The launch follows the successful opening of YOTELPAD London Stratford and comes ahead of further YOTELPAD developments in Southeast Asia and other global urban hubs, as part of YOTEL’s strategy to lead the evolution of branded Flex Living in dynamic city environments.
People mentioned
Rohan Thakkar, Chief Development Officer, YOTEL
Ahmad Hariri, Managing Partner, Valpre Capital
Companies mentioned
YOTEL – global hospitality operator
Valpre Capital – investment manager and co-developer
Divercity Architects – lead architect on the project
Divercity Architects – design architect (image credit)
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