Hines has secured Nike at ‘The Trinity Quarter’ in Copenhagen, marking the world-renowned brand’s first new store opening in Denmark. The retailer plans to occupy 725m² of space at ‘The Trinity Quarter’ located on Kobmagergade 44A, one of Copenhagen’s busiest pedestrian shopping streets and is set to welcome customers from September 2022. ‘The Trinity Quarter’ is a landmark hotel and major retail refurbishment in the heart of Copenhagen, which Hines is currently redeveloping following its acquisition of the buildings, in 2018, on behalf of the Hines European Value Fund (HEVF).
The historic buildings on Copenhagen’s Kobmagergade have been transformed into a mixed-use development including retail and a 243-room hotel operated by 25hours Hotels which has recently opened. ‘The Trinity Quarter’ is a newly developed site for shopping and relaxation at the northern end of Købmagergade which has seen the area’s historic buildings restored and their heritage features enhanced.
James Robson, senior managing director and country head for Hines in The Nordics, said: “We are truly delighted that Nike has chosen ‘The Trinity Quarter’ in the heart of Copenhagen as its first retail outlet in Denmark, and its first physical store opening since the global pandemic took hold. To attract such a globally revered international brand to Købmagergade is a testament to the work we’ve put in to make this a vibrant world-class site, preserving the area’s heritage which is steeped in fascinating history and is close to the hearts of Copenhageners’. The interest we have seen in ‘The Trinity Quarter’ by companies and the public alike is fantastic. We look forward to Nike moving in later in the year and building a long-term partnership with them.”
Paul White, fund manager for the HEVF Series, added: “Securing this Nike flagship store for the retail precinct of HEVF’s trophy ‘The Trinity Quarter’ scheme is a huge step forward for the project. Nike’s ambitions for the outlet are very exciting building on the tone already set by the opening of 25hours Hotels, its first in Scandinavia, and the high caliber residential apartment elements. We had absolute conviction in this super-prime location, and the rebirth of the former Universitets Passagen is even exceeding our expectations now. Nike taking up this space is also a clear sign that the strongest retail brands still have an appetite for the most prime locations on Europe’s retail high streets, and we are feeling that dynamic elsewhere in our portfolio as well.”
Tomer Czapnik, CEO of Nike NSP at Retailors Inc. / Fox Group, said: “We are truly excited to open our first Nike store in Denmark in such a prominent high street location. Hines’ vision and commitment to creating a unique destination has been an important factor in our decision to select these premises. We look forward to welcoming Danish customers and international travelers to this flagship store.”
