Prague’s retail real estate is heating up. In the first half of 2025, 16 international brands entered the Czech market, with premium fashion and gastronomy leading the charge. Dominated by US, German and Southern European names, the influx signals both consumer appetite and investor confidence in the capital's evolving high street and shopping centre landscape.
Among the most prominent names, US lifestyle retailer Bath & Body Works opened in Prague’s Westfield Chodov, while French luxury house CHANEL launched its Fragrance and Beauty boutique in the 6,000 m² Baroque Savarin Palace. This marks a shift as global brands diversify from flagship-only models to specialised concepts, drawing in new footfall and redefining anchor tenant strategy. The luxury wave is far from over, premium jewellers Damiani, Pasquale Bruni, and Ermanno Scervino are set to debut in the Fairmont Golden Prague Hotel on Parizska Street, cementing the district’s status as Central Europe’s new luxury corridor.
“We have never seen such a concentration of premium and luxury brand entries and store openings within a single year,” said Jan Kotrbacek, Partner and Head of Retail Agency CEE at Cushman & Wakefield. “The spotlight is on Parízska Street and its surroundings, where a new luxury axis is forming.”
Gastronomy continues its retail domination with five new food & beverage brands opening in Prague alone, including dean&david, Chernomorka, Koykan, Seven North, and Italian aperitivo concept Ciao Spritz. Their presence not only taps into Prague’s multicultural dining scene but also offers developers reliable, experiential anchor tenants with high daily footfall and lower online competition.
Notably, Woolworth made its discount retail debut in Trebíc, showcasing the growth of secondary cities and proving the Czech market is no longer Prague-centric. At the same time, experiential retail arrived via US-based VR arena Another World, while Canyon Bikes targeted active lifestyle consumers with its first Czech outlet in Holesovice.
The retail landscape is being rebalanced. While luxury dominates the centre, affordable and lifestyle brands are expanding outward, creating new tenant mix opportunities. As Prague’s core becomes a global luxury hub, surrounding zones and secondary cities are ripe for reconfiguration, offering room for mixed-use schemes and yield-positive redevelopment.
“Prague continues to attract brands thanks to its diverse audience, vibrant tourism and dynamic food scene,” said Jan Kotrbacek. “The Food & Beverage segment is extremely fast-moving and highly competitive… This makes Prague one of the most attractive destinations in Europe for the development and expansion of gastronomy concepts.”
People mentioned:
Jan Kotrbacek – Partner and Head of Retail Agency CEE, Cushman & Wakefield
Martina Pavlíkova – Marketing & Communications, Cushman & Wakefield
Companies mentioned and their roles:
Cushman & Wakefield – Research and retail consultancy
CHANEL, Bath & Body Works, Another World, New Era, Peak Design, dean&david, Chernomorka, Koykan, Seven North, Ciao Spritz, BeLenka, Blukids, s.Oliver Black Label, Ksisters, Canyon Bikes, Woolworth – New retail entrants
Westfield Chodov, Fairmont Golden Prague Hotel, Savarin Palace – Hosting new brand openings
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