Architecture firm Design International has announced their latest design, the Parma Urban District, a three-level retail destination situated in the Parma region of Northern Italy. The project is expected to open in April 2019 and attract over 10 million visitors annually.
Located on the old site of the Cucine Salvarani manufacturing plant near Parma, Parma Urban District is strategically placed adjacent to the A1 motorway Milano-Bologna which allows access to Milan in just 1 hour. The city of Parma has a highly developed economy based on agriculture and livestock that is well represented by the events held at the Parma Exhibition Center ‘Fiere di Parma’ – located right next to the site.
The new development spans over a total of 115,900m² and comprises a three-level shopping mall of 52,500m² GLA, along with a retail park of 8,000m² GLA featuring smaller stand-alone ‘retail boxes’. The design team at Design International, led by studio director Luz Stella Pablon, focused on developing a sense of continuity within the mall, with one of the most distinguishing features being the organic loop permitting free flow via urban streets from the outside in.
Visitors to Parma Urban District will benefit from an enhanced shopping experience featuring a tenant mix focused on families as well as an ample selection of food and entertainment options. The retail offering of 128 shops is spread over two levels and features anchor stores as well as a 4,500m² hypermarket. There are 23 restaurants and bars to choose from, a 4,000m² Multiplex Cinema, and various other entertainment options situated on the third level. Careful consideration in the design has ensured the restaurants and cafes spread out onto a terrace, allowing a food destination experience with great views.
The parking facilities of 5,000 spaces surround the site, allowing for ease of access from all four entrance points, as well as a parking deck leading straight to the cinema on the third level. Design International has ensured best practices in the integration of public space, accommodating two outdoor event spaces allowing for both public and private events, markets and other street entertainment. A bike path leading directly to the city centre increases connectivity to the project.
Parma Urban District will be a highly sustainable retail destination with the design and construction managed through the best known protocols regarding environmental compatibility (LEED) and engineering (B.I.M. Building Information Modelling).
Lucio Guerra, COO of Design International, and Parma Urban District project principal, said: “We are very pleased that Parma Urban District is finally becoming a reality and that the client has been kind enough to refer once again to Design International. Our concept is projected to the future both from a design and commercial point of view, and is based on the idea of creating meeting places for the people both indoor and outdoor. The market is buzzing about the project and retailers are responding very well to pre-leasing activities so, finger crossed, we will be celebrating another successful opening in Italy very soon.”
See Europe Real Estate's interview with Design International CEO Davide Padoa here.
