Hammerson has announced that its flagship destination Bullring is welcoming two new brands to its line-up. Internationally renowned luxury life and style brand Kate Spade New York launched its new store at the destination on 14 August, while global interactive fitness platform Peloton will be opening its first West Midlands showroom later this month.
Kate Spade’s new 1,500ft² store is located on the upper level adjacent to Selfridges, and is one of only a handful of standalone locations for the brand in the UK. Kate Spade New York’s collection of optimistic and feminine lifestyle accessories, including the brand’s iconic handbags, attire, shoes, jewellery, homeware, and tech accessories, are all stocked at the store.
Global interactive fitness platform Peloton’s new 1,700ft² showroom will be located on the upper level, close to Zara. The new location will provide consumers with the chance to experience the Peloton Bike, with a personalised walkthrough. Peloton brings the energy and benefits of studio-style workouts to the convenience and comfort of home.
Iain Mitchell, UK Commercial Director at Hammerson, added:?”Today’s announcement really highlights the continued popularity of destinations like Bullring & Grand Central, to both brands and customers. While the retail sector is undoubtedly challenging at the moment, it’s clear that the strongest locations remain in demand, and that brands with a unique offer, like Kate Spade and Peloton, can still succeed.”
Martyn Clark, International Director of Real Estate Development for Peloton, added: “Bullring & Grand Central stood out as a key location for our first showroom opening in the West Midlands, and we look forward to introducing more people to the Peloton brand.”
