London Designer Outlet (LDO) announced a number of upsizings at the capital’s leading fashion and lifestyle destination. Guess, Levi’s, The North Face and Lindt have all invested further into their commitment to the LDO following successful trading, with Timberland joining the centre. This latest swathe of store upsizes comes as the centre announces its sixth consecutive record-breaking month of trading. Now in its tenth year, the outlet destination has smashed all previous records set for the months of December through to May, exceeding performance expectations. Trading figures recorded in May have surpassed £8M and beat the previous May record (2019) by 5%.
Guess, which has been at the centre for over nine years, will increase its store size by 40 per cent from 3,576ft² to 5,016ft² in order to introduce a new flagship concept and expand its offer to include menswear and childrenswear. After over seven years of successful trading at the centre, Levi’s will also increase its brand offering by 51% as it upsizes from 2,476ft² to 3,744ft².
The North Face has committed to a 30% upsizing, increasing its footprint at the centre from 2,770% to 3,606%. Timberland will also be joining the LDO having signed a lease to occupy The North Face’s previous unit.
Following Lindt’s stellar success at the LDO – the store is the brand’s best performing in the UK without an onsite café – the Swiss chocolatier and confectionary company is investing over half a million pounds in a new fit-out, to introduce a leisure offer with a café, incorporating both gelato and hot chocolate counters.