British contemporary design brand JOSEPH is joining the Icon Outlet lineup. The store comprising 1427ft², and located on the upper level of Icon Outlet, has opened on Friday, becoming the brand's only London outlet. The company's global portfolio totals 27 stores.
Founded in 1966 by Joseph Ettedgui, the early champion of now-iconic design houses and emerging brands alike, Ettedgui created concept stores and inspired customers to appreciate the contemporary. The JOSEPH own label was launched in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe. JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers within their stores.
Lucy Taylor, Retail Director, JOSEPH, commented: “JOSEPH is known for its vision to create a balance between fashion and a timeless wardrobe of luxury essentials and it will continue to define the style of the coming decades just as it did so powerfully in the past. We are delighted to have opened our only London outlet store at Icon Outlet and feel right at home alongside the premium brands under the roof of The O2.”
Marion Dillon, Leasing Director for Icon Outlet, added: “We are excited to welcome such an iconic British design label. JOSEPH perfectly complements our premium female fashion and lifestyle offering at Icon Outlet. We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.”
The opening follows the news that The O2 has signed over 32,000ft² of new F&B brands adding to the diverse range of indoor dining facilities with more than 30 bars and restaurants on offer. Those guests looking for a full day out destination offer can also experience trampolining at Oxygen Freejumping, ten-pin bowling with Hollywood Bowl, the latest films atCineworld (London’s largest multiplex cinema with 19 screens), and immersive experiences with Selfie Factory and the recent opening Tikky Town – both offering social media feed friendly photo and video opportunities.