Jeroen Kroondijk, Managing Director, Dynamis

With a Master’s degree in Economics, Jeroen began his career as a business and strategy consultant at Ordina and Accenture. After a brief period in the telecommunications sector, he joined one of the leading Dutch energy companies, Nuon (now Vattenfall), where he spent eight years. He was then appointed Chief Procurement Officer (CPO) at NIBC Bank. After six successful years, he took on interim management roles at two of the Netherlands’ largest insurance companies: NN Group and Aegon. Jeroen is currently the Managing Director of Dynamis, a leading player in the Dutch real estate and financial services sector.

Jeroen Kroondijk, Managing Director, Dynamis
Local knowledge, national impact: how Dynamis is shaping the future of Dutch real estate

 

 

1. Dynamis is uniquely positioned as a cooperative of local experts across the Netherlands. How do you see this decentralised model giving you a strategic edge in today's highly dynamic commercial real estate market?

At Dynamis, our strength lies within our hyper-local presence. With 54 offices across the Netherlands, we combine regional knowledge with national cooperation, ensuring that our clients benefit from real-time market intelligence of all our many experts combined. This cooperative model allows us to detect emerging trends early, adapt strategies swiftly, and serve clients with tailored, location-specific advice.

 

By living and working in the same communities where our clients invest, we deliver not just data, but insight grounded in daily realities. That's a strategic edge that cannot be replicated through a centralised structure alone, with offices only in big cities such as Amsterdam, Rotterdam and Eindhoven, for example. We always have a location near our customers, even in rural areas and smaller towns.

 

2. As Director, how are you balancing short-term economic uncertainty with long-term value creation for clients across very different local markets?

Property is almost always a long-term commitment, but today's investors must navigate short-term volatility, from rising construction costs to regulatory unpredictability. At Dynamis, we help clients manage both timelines by identifying resilient asset classes, guiding them towards areas with good opportunities, and incorporating sustainability thresholds that will shape future asset performance.

 

Although global financial markets have shown remarkable stability, the domestic policy environment in the Netherlands introduces notable uncertainty. Issues such as nitrogen emissions, energy grid limitations, and fluctuating housing policy continue to affect investor confidence. We believe that government intervention should focus on facilitating planning, streamlining permitting, and managing land availability, rather than intervening in areas that increase complexity and risk.

 

Our advisory approach increasingly includes scenario planning, taking into account shifts in regulation and ESG criteria. This helps clients maintain clarity, even as the ground shifts. Ultimately, we focus on future-proofing investments, not just delivering short-term returns.

 

3. Which lesser-known regional markets in the Netherlands are currently outperforming expectations, and what should international investors understand about these areas that data alone can't reveal?

Secondary cities such as Groningen, Almere, Nijmegen and Arnhem are showing strong momentum, particularly in the residential market. While free-market rents in the major cities (Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven) are peaking, these regional centres still offer solid growth potential.

 

In the regulated segments (social and mid-market), a combination of rent caps and severe housing shortages means that maximum rents are achieved in virtually all regions. However, land prices vary significantly, with the five biggest cities being markedly higher. As a result, gross initial yields (BAR) in secondary cities tend to be 0.5 to 1.5 percentage points higher.

 

In the commercial sector, we're witnessing strong demand for data centres in Haarlemmermeer and Lelystad. Amsterdam, while still the European core for this sector, is increasingly limited by power grid congestion and land availability. These emerging nodes offer the scalability and regulatory flexibility that operators need.

 

4. With AI and data analytics becoming more embedded in property workflows, how is Dynamis leveraging innovation while maintaining the human intelligence that's core to local advisory?

We view technology as an enabler, not a replacement. At Dynamis, AI is already improving our valuation models, demand forecasting, and deal-making processes. This streamlines our work and ensures quicker, data-informed decisions for our clients. However, in real estate where trust, judgement, and negotiation still matter, human expertise remains essential.

 

AI may help highlight opportunities, but it's our advisors who assess whether the asset aligns with a client's long-term objectives, or whether planning and local context pose hidden risks. This blend of data and human insight defines our approach.

 

Clients frequently tell us that beyond numbers, it's the confidence and clarity we provide that matters. They want a partner who will walk the journey with them, and that's exactly what we do.

 

5. Looking ahead, what role do you believe Dutch regional markets will play in shaping the future of sustainable development, mixed-use transformations, and decentralised workspaces across Europe?

Although the Netherlands is small in scale, it often acts as a real estate innovation lab. Our dense cities, progressive sustainability targets, and planning constraints mean we must find inventive ways to build, adapt, and reuse space.

 

Cities like Rotterdam, Eindhoven, Almere and Utrecht are leading examples, with projects focused on energy-neutral housing, integrated mobility, and vertical mixed-use development. These cities are not just experimenting, they're delivering results that can inform projects elsewhere in Europe.

 

With world-class infrastructure and a strong digital and talent base, the Netherlands can export forward-thinking real estate strategies. While we may not dominate in terms of volume, we can absolutely influence thinking around ESG, adaptive reuse, and hybrid working models.

 


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The managing director of the Netherlands' largest collective of real estate agents reveals why hyper-local presence outperforms centralised operations in regional markets.

"Technology may spotlight the opportunity, but it's our advisors who see the full picture, that's the real value we deliver." - Jeroen Kroondijk

 

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