Immochan is changing its name to Ceetrus to illustrate the company's evolution from a commercial real estate company to a mixed-use real estate developer. The new brand reflects the company's new identity as a global urban player. The name combines the words “city”, its playground, “see” the observation of citizens’ needs and its ability to answer them, “trust” the trust and reliability with which it works and “us” altogether, in co-construction.
The transformation of the company gave birth to projects that are proofs of its new identity:
- Romania: the new Coresi district featuring 400 housing units with a total of 3000 apartments. The residential complex will complement an existing 40,000 m² offices development and a 60,000 m² shopping and leisure centre
- Spain, Vigo: construction of a railway station, compromising 125,000 m² of commerce and services
- Luxembourg, Cloche d’Or: mixed-use scheme in the new district of La Cloche d’Or
- France, Saint-André-lez-Lille: development of a residential and offices district in the heart of the Lille metropolis
At the same time, Ceetrus also strives to increase the attractiveness of its existing sites by adding new functions to make them lively and innovative places to live:
- France, Lyon Saint Priest: a planned extension of the centre
- Italy: renovation and extension of the centres of Mestre and Fano with an innovative concept of “Emotional Food”
- Beyond Retail Challenge: 258 registered start-ups to bring innovative solutions and enrich the customer experience
