IHG Hotels & Resorts continues to evolve its luxury presence in Germany as they sign Alte Post in Reit im Winkl, a market debut for Vignette Collection, the company’s newest luxury brand. Vignette Collection is IHG Hotels & Resorts’ first collection brand and is a family of one-of-a-kind properties in sought-after urban and resort locations where guests can indulge in a growing passion for stays that are authentic, experiential and considerate. Here for the next generation of luxury travellers seeking both discovery and purpose, Vignette Collection weaves responsibility, community and locality together for stays that are as distinct as the hotels themselves.
Alte Post Vignette Collection is set to open in 2026 under a franchise agreement with Odyssey Hotel Group. The hotel will be developed by DAIxKo Group in a joint venture between Derichs and Konertz project development and Aixact real estate in a lease brokered by Hotel Affairs Consulting GmbH. The luxury hotel will be designed by the architect company blocher partners of Stuttgart and will feature 150 luxury bedrooms, two restaurants, including one for fine dining, plus a bar, underground parking and a superb wellness area with fitness studios, saunas and a swimming pool. Sustainability will continue to be at the heart of the property’s design.
Rick van Erp, Founder and CEO, Odyssey Hotel Group said: “We are delighted to be working with IHG Hotels & Resorts on this exciting brand debut for Vignette Collection in Germany. We are looking forward to developing this hotel so it remains sustainable for years to come and provides a new luxury hotel stay experience for visitors coming to this part of Germany. IHG is certainly the right partner with whom to achieve our objectives.”
Willemijn Geels, Vice President of Development for Europe, at IHG Hotels and Resorts, said: “We are thrilled to introduce Vignette Collection to the German market. The global success of the brand in its first year, with 14 hotels signed or opened, speaks volumes to its emphasis on delivering one-of-a-kind stays and memorable moments alongside a commitment to more responsible travel. Our growth in Germany has been especially strong in recent years and adding Vignette Collection to the pipeline is an exciting development in our luxury growth strategy.”
