Bob W secured an iconic hotel property — the former Hotel Rivoli Jardin building in Helsinki.
Adding to the brand’s existing three properties in the Nordic capital, the former Hotel Rivoli Jardin is a characterful property well-known within Helsinki's cityscape. The property will feature 55 rooms and suites with kitchenettes, a social kitchen and co-working space as well as a communal sauna, paying homage to Helsinki’s apartment building sauna culture. Bob W guests will have unrivalled access to true Helsinki gems via the brand’s marketplace technology platform which connects guests with local amenities to enhance their stay, including breakfast options and gym facilities.
This distinctive property was acquired by real estate private equity partner Slatto and is now being leased to Bob W as its chosen operator.
Erik Moller, Head of Hotels from Slatto, comments: "There is significant value creation potential in hospitality real estate in the current market. We are seeing an increase in co-living trends, with people travelling for work and pleasure, over both shorter and longer periods. Slättö aims to grow in this segment and we are thrilled to collaborate with Bob W in this endeavour with its focus on quality and design, technology and sustainability."
Emilia Malmi, Bob W CEO Northern Europe, comments: "We are excited to join forces with Slatto in transforming this iconic Helsinki property. By intertwining its historical charm with a genuine local design narrative and an unwavering commitment to quality, we'll seamlessly integrate our cutting-edge technology and sustainable operations to elevate the experience for today's discerning guests and contribute a fresh perspective to Helsinki's accommodation landscape."
To ensure the iconic building retains its authentic charm, Bob W has partnered with award-winning local interior design agency Koko3 Helsinki.
Mari Relander from Koko3 expressed their enthusiasm and vision for the project: "Our design will be based on the identity of Kaartinkaupunki district. The interior will be about comfy functionality wrapped in Helsinki colours, hand-picked Finnish vintage pieces and art-inspired details that we have custom designed for this property. Simply, a sustainable gem, with art at heart!”
Slatto’s investment in the Helsinki property is to be refurbished into a Bob W location certified under the environmental scheme LEED. The property is expected to open to the public in 2024.