Asda has introduced its first refill store in Scotland featuring an extensive range of branded and own-brand products sold in a loose format as part of its drive to reduce plastic and help customers shop more sustainability. The supermarket has partnered with a host of the UK’s most popular household brands including Kellogg’s, Napolina, Yorkshire Tea and Unilever, to introduce over 60 products sold loose and unpackaged within specific aisles of its Toryglen store in Glasgow.
Customers visiting the store from today can use their own containers to buy unpackaged products such as pasta, rice, tea, coffee and cereals or alternatively buy a reusable container in-store and use this. And thanks to the supermarket’s ‘Greener at Asda Price’ commitment, all unpackaged products will be the same price or cheaper than their packaged equivalents.
The launch of the Toryglen refill store is part of Asda’s strategy to remove 3bn pieces of single-use plastic from its business by 2025 and follows the successful launch of its first refill store in Leeds last October. The implementation of refill in aisles is part of Asda’s test and learn approach, working with Toryglen customers to understand what works for them and taking steps to help make sustainable shopping as accessible as possible.
Susan Thomas, Director of Commercial Sustainability at Asda said: “We have chosen Scotland as the location for our second refill store because it is an important market for Asda and a place where we regularly receive constructive feedback from our customers. This feedback is very important to us as we refine our refill offering in stores and work towards a goal of making refill and reuse part of every shopping trip. With COP26 coming to Glasgow, there has certainly been an increase in interest in environmental issues across the country, so to see refill land in the host city and with such engaged customers is a really important moment for us.”
Asda recently announced that as well as Toryglen, it was also rolling out its refill proposition to Milton Keynes and York stores by the end of the year. The supermarket has 61 stores in Scotland and 631 across the UK.