Veropoulos has invested €15m in its largest outlet in the Balkans, located in Novi Sad, Serbia. Comprising circa 10,000m², the centre features a Super Vero hypermarket and a Jumbo toy and homewares store boasting more than 20,000 SKUs.
The Super Vero offers over 17,000 food and non-food products, including around 600 Greek produce, fruits and vegetables, dairy products, olives, olive oil, confectionery, teas, natural cosmetics and Monoxilitis products from Mount Athos. The offer also includes over 300 authentic Serbian SKUs from small agricultural farms, marketed under the ‘Riznica ukusa iz Srbije’ (Treasures of Taste from Serbia) brand. In addition to Greek and local products, Super Vero also sells exclusive products that cannot be found in other supermarkets and hypermarkets, such as Tyrrels Chips from the UK and fresh pastries from France. Within the store there is also a fish market where fresh fish and seafood will be on offer every day. Meanwhile, the Super Vero bakery prepares bread and pastries using old methods under the slogan ‘baking like it used to be.’The hypermarket also has a bistro, café and a restaurant.
Veropoulos operates 23 stores (including Vero and Super Vero hypermarkets and Jumbo stores) in Serbia and North Macedonia.
