Uplace Brussels

In Machelen, north of Brussels, Uplace introduces the first, largest and “smartest” experience destination in the Benelux: a vibrant all-in-one experience destination that is all about creating, discovery, technology and innovation. An extraordinary concept and unique asset for Belgian retail, beyond what is available in shopping centres and other retail concentrations


Uplace Brussels blends more than 270 shops featuring 81,000 m² of exciting experience stores, cosmopolitan bars and restaurants; 52,000 m2 international prime office space; 19,500 m² sensational recreation facilities such as a deluxe cinema, a kids & family entertainment zone and theatre; and a 180 key trendy lifestyle hotel with wellness facilities – making Uplace Brussels, with its 190,000 m2 and almost 6,000 parking spaces, the largest shopping, entertainment and experience destination in the Benelux.


Located in the heart of Europe and Belgium, Uplace Brussels serves one of the most affluent areas of Belgium and is Benelux’s best-connected shopping and experience destination. The project offers the best of both worlds with the bustling capital of Brussels just a stone’s throw away and Brussels International Airport sitting on its doorstep offering a unique convenience to its visitors.


Uplace Brussels will welcome a variety of new innovative retail and leisure activities for the Belgian visitors together with an international offer of charming and high-quality food and beverage facilities. Today, almost 60% of the scheme has been assigned, including a mix of players new to the Belgian market and innovative Belgian and international retail and leisure brands. For food and beverage, a wide range of exciting food experiences from all over the world have signed up for the project, as well as a prime partner for Uplace’s deluxe cinema. In the meantime, the Uplace Family Zone is taking shape with sensational thematised experience playgrounds, a day care centre and an “underwater world” experience.


Uplace – an independent real estate group in the lifestyle business - does not do mainstream. The Uplace lifestyle concept is a result of years’ in-depth research with a team of premium experts and long-term partnerships to guarantee continuous improvement. The result is a one-stop innovative leisure destination for all generations, offering a unique mix of activities on one location using state of the art technologies.




GLA: 190,000 m²


Number of shops: 270+


Parking spaces: 6,000


Program: Mixed all in one project - periphery


Investor: Uplace


NV developer: Uplace NV


Owner: Uplace NV


Architect: Benoy/Jasper-Eyers & Partners


Investment: €660 million


Tenants: Mix of national and international retailers and leisure operators


Start of construction: 2017


Completion: 2019

More information

Uplace NV

Boechoutlaan 221

Tel: +32 2 263 63 00



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