Pam Panorama has unveiled plans to invest over €100m in its retail network. The retailer aims to open 10 new superstores and 50 Pam Local outlets, with the first opening planned for March 2023. The company will also renovate 20 existing supermarkets and restructure seven hypermarkets, reducing their size to between 3,500 and 5,000m², and focusing solely on food. Non-food products will henceforth be handled by third-party operators.
According to general manager Andrea Zoratti, the brand is also working to strengthen its presence in Southern Italy by developing franchising agreements along the lines of the partnership signed with RetailPro in Campania. RetailPro operates a network of 72 Pam shops. Meanwhile Borello, a partner in Piedmont, is set to open 45 outlets, while in Liguria, Arimondo has 23 Pam Panorama outlets. This should lead to a doubling of revenues generated by master franchisees from the current €750m a year to around €1.5bn.
The company also announced that a new 60,000m² logistics hub will be opened in 2024 in Alessandria, the result of an investment of more than €60m, and will service sales outlets in Northern Italy. The group's Quality Meat Centre in Florence, where the cuts sold in all shops are processed, is also being upgraded, increasing production capacity from 60,000 to 100,000 tonnes per year.
