MEININGER Hotels continue to grow its presence in Austria with the opening of the fourth hotel in the country, the MEININGER Hotel Innsbruck Zentrum. The new "Way to Mountain Adventure"-themed hotel offers a total of 260 beds. The hotel's 74 rooms are spread out over seven floors, and depending on the type, come equipped with up to six beds. In addition to classic double rooms, the hotel offers spacious shared rooms for families, backpackers, school classes, and other travel groups. Typical for MEININGER, the Innsbruck hotel boasts a variety of amenities such as a guest kitchen, a game zone, a bar, a washing machine and dryer, and free WiFi. It also has its very own ski and bike room that guests can use for their sports equipment. Room rates start at €42 per person per night for a double room, and €32 per person per night for a shared room.
"Before the pandemic, Innsbruck reported an increase of nearly 30% in overnight stays," said Thomas Hagemann, Chief Operating Officer (COO) of MEININGER Hotels. "We expect Innsbruck to continue to draw more visitors in the future. However, most of the accommodation in the city is quite expensive. Budget and economy lodging only accounts for 30% of the total share, and is mostly found in small, privately run hotels. Innsbruck is the perfect market for MEININGER's innovative hybrid hotel concept, which appeals to both business and leisure travellers. With its rich history and urban Alpine location, Innsbruck is a favourite stop for families, tour groups, athletes, and guests from all over the world."
The project was carried out by BW-Microliving GmbH, a development company based in Vienna and Sankt Veit an der Glan in Austria. "The rare Tyrolean stone façade makes this building special, as does its historic staircase, which we were able to preserve with technical expertise," commented Bernhard Wippaunig, Managing Partner of BW-Microliving GmbH. "Despite all the problems and obstacles associated with the pandemic, we were determined to see this project through. Without the precious help we received from the Meininger team, it would have been much more difficult to complete this stunning renovation. I am extremely proud that we were able to provide Meininger with such a beautiful hotel."
The hotel is located across from the library of the University of Innsbruck in the Hotting district, a quick walk from the Old Town with its 800-year history and numerous sights such as the Goldenes Dachl. Several buses and trams stop directly in front of the hotel, allowing guests to reach the city's main train station in five minutes and Innsbruck Airport in just ten minutes. Thanks to the combination of old and new buildings, no two rooms in the hotel are alike; some have balconies, while others have large bay windows that let in lots of light.
"Despite the many challenges that the hotel industry faced in 2020 and 2021, we were able to maintain the frequency of our new hotel openings," revealed Hagemann. "We are delighted with the new hotel in Innsbruck, and will continue to implement our ambitious expansion plans for Europe in the future."