Lids to open 20 stores in Germany


Leading sports retailer Lids is expanding its brick-and-mortar retail presence internationally with the opening of its first standalone stores in Berlin, Germany. For its Germany debut, Lids will open three locations in June throughout Berlin. ALEXA Berlin will open on June 17, Mall of Berlin opening is set for June 24 and Eastgate Berlin will launch July 1.


American football, basketball and baseball have become indispensable in terms of fashion. Finally, the time has come in Germany where sports, fashion and cap enthusiasts will soon be able to find licensed and branded merchandise in select stores in German malls. Each Lids store has more than 1,000 original caps in stock in every conceivable size, color, and design. In addition, there is a wide selection of jerseys for both the NBA and NFL including current and past star players.


Products at each store will include a vast assortment of major U.S. league team products from Major League Baseball (MLB), National Football League (NFL), and National Basketball Association (NBA), among others, as well as items from go-to brands including Nike, New Era Cap, ‘47, Mitchell & Ness, Hurley, Oakley and more. Each store will also feature Lids’ signature Custom Zones, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.


“Throughout the years we’ve had requests to bring the unparalleled assortment of Lids to Germany, which has a massive headwear market,” said Britten Maughan, President of Lids. “Germany has never seen anything like this, and we can’t wait to show them. Lids stores will offer the most robust assortment of products in the market, offering a mix of fashion and on-field sports headwear, apparel, and memorabilia. Germany has a strong fashion accessory market and a growing affinity for US sports, which fits into the core strengths of the Lids product offering.”


To date, Lids operates nearly 1,200 stores throughout the US, Canada, Puerto Rico, Mexico, and the UK.

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