18 October is the official opening date for FOMO Store, a unique lifestyle pop-up concept in Molndal Galleria, Gothenburg’s newest shopping centre. A new shopping experience featuring a broad range of categories with a focus on brands that are not easily available in Sweden. Working on event-concepts that benefit the community and provide brands with the opportunity to engage with their customers.
FOMO is short for “fear of missing out”, a concept with ever-changing products throughout the calendar year; meaning that every time customers visit the store they will see, smell or taste something new. Like a micro-department store with a twist, focusing on an event format with exhibitions, workshops and experiential marketing.
“We encourage the entrepreneurial spirit in everything we do and see the brands as our partners. We are changing the business model and creating the future of retail along the way,” said Ilona Taillade, Founder, FOMO Store.
FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It lowers the risk for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up platform.
On Thursday October 18th, FOMO will present five selected unique international brands including Georgia Hardinge, Campo Marzio, ecoBirdy, Bonbon Lingerie, Iman Aldebe.
FOMO is taking the pop-up concept to a new level where a brand activation is provided in a modular space featuring different retail concessions, art, a cafe and an experiential lounge area. FOMO curates the content by having seasonal changes, each brand has up to three months to showcase their product or service, rotating a series of pop-up installations throughout the calendar year.
