Dutch retailer Plus will commence the conversion of Coop stores in April of this year. Coop Gerritsma Heeg will be the first store to switch to the Plus banner and will open its doors to the masses on 6 April 2022 as Plus Gerritsma Heeg. The entire conversion plan is expected to be completed in the next three years, with two or three stores are converted every week. The new store features Plus’ new Briljant 2.0 format, with a wide range of fresh products and offers on the shop floor. Approximately 70 Coop supermarkets are expected to be converted this year.
Duncan Hoy, General Manager PLUS, said: “Over the next three years, we will be making significant steps in this direction at a rapid pace. We are extremely proud of the collaboration between Coop and PLUS. Together we create one new, strong cooperative with a strong focus on customer satisfaction, sustainability and social impact. We provide good food, for the neighbourhood and for each other! Now in Heeg, and then in the rest of the Netherlands.”
Last September, PLUS and Coop announced that they would continue together as one cooperative under the name PLUS. This created the third-largest service supermarket in the Netherlands with a national network of 550 stores and a combined consumer turnover of approximately €5bn. PLUS is a strong and trusted formula with the highest customer appreciation and was named Best supermarket in the Netherlands in the summer of 2021. Moreover, PLUS has been voted 'Most Responsible Supermarket' in the Netherlands for seven years in a row.
