Orbis Hotel Group, strategic partner of AccorHotels - world-leading travel & lifestyle group - in Eastern Europe and the sole licensor of all AccorHotels brands in the region further strengthens its development in Romania with the opening of Mercure Sighisoara, the first Mercure hotel outside Bucharest.
Gilles Clavie, President and CEO of Orbis Hotel Group said: “In Romania, being one of the most dynamic markets in the region, we are aiming to target the leading position by further developing our network of hotels, predominantly through partnerships with the help of potent local partners. I’m delighted to the arrival of the Mercure brand to Sighisoara, to be followed by further planned openings throughout Romania, confirming the dynamism of our development strategy in the country."
Following its transformation, the existing Binderbubi Hotel and Spa in Sighisoara will join the internationally well-known Mercure network and will be managed by Orbis Hotel Group in the frame of a management contract with the local company Daflog.
Mercure is the non-standardized midscale brand of AccorHotels, offering hotels that are all different and locally inspired. Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment and the warm experience of hotels that are rooted in their local community.
Mercure Sighisoara Binderbubi Hotel and Spa will offer 52 rooms, 3 meeting rooms, 2 restaurants, a bar and a spa. Located at the base of the Citadel Hill, situated at the confluence of three Transylvanian Saxon districts, it offers a view to the most important sights, distinguishing itself by perfect harmonization and architectonical framing in the middle of an area full of history. The hotel is scheduled to be open end of 3Q 2017.
The representatives of the company Daflog stated: “We are extremely proud to develop this partnership with one of the most important player in the hospitality industry and we are confident that AccorHotels/Orbis will set its standards and distinctive identity in our region. This alliance is based on our strategic determination to improve the services offered both to our customers and partners, which will definitely lead to sustainable development of the local market.”
