IKEA has launched new inner-city store in central Vienna. IKEA Westbahnhof, which opened on August 26, is the ?rst inner-city store to offer a full range of IKEA products and provide same-day delivery so customers can leave the car at home. Situated in the middle of urban Vienna, the 7 story, grid-like design provides an oasis of green in one of the busiest parts of the city.
Designed by local Austrian architects Querkraft as a response to radically changed customer and mobility behaviours, the store showcases innovative sustainable practice, with 160 trees, solar panels and hyper-ef?cient heating and cooling helping to deliver the store an excellent BREEAM status and an exceptional Platinum Greenpass certi?cation. Such is the effect of the sustainable practices that the felt temperature of the environment around the store is about 2 degrees lower than the rest of the city.
Inside, the seven-story store will feature an omnichannel way to shop, meaning visitors will need nothing more than the IKEA App and a credit card to shop, and there will be same-day delivery by electric trucks for products that are too big to carry out by hand. Occupying the top two ?oors will be a hostel called Jo&Joe, run by the Accor group. Above the hostel a rooftop terrace, open to the public and shielded by solar panels, provides events, innovative takeaway and one of the best views of the city. Inside 250 IKEA employees will provide expert advice, inspiration, and a pleasant atmosphere for the many customers. From the very beginning, our focus for Westbahnhof has been ‘how do we make the very best meeting place for people in a busy city centre.’”
“We are so excited to have an opportunity to meet our customers in this amazing location. Being able to create such unique customer experience is truly inspiring,” said Jette Jorgensen, Expansion Manager Ingka Group.
