Visitors to Mayfair & Belgravia can continue to enjoy discounts from the Eat Out To Help Out scheme, after a decision by Grosvenor Britain & Ireland to fund an extension of the Government scheme into September. Participating tenants will be offering half-price meals, up to the value of €11.2 (£10), every Monday to Wednesday, and will be reimbursed by Grosvenor in the form of reduced rent. The hugely popular scheme attracted over 85,000 participants with 35 million meals served in its first two weeks, supporting jobs in the hospitality industry and wider local economies.
Amelia Bright, Executive Director of the London Estate, Grosvenor Britain & Ireland commented: “EOTHO was a huge boost to the economy and gave people confidence in socialising again. But Central London is not yet back on its feet. We’re doing all we can to bring people back to the West End to enjoy its world-class retail, beautiful architecture and fantastic restaurants. From Michelin starred meals to the local fish and chip shop we have something for everyone”.
Central London’s economy has been much slower to recover than many other parts of the UK and the Mayor of London, Sadiq Khan, recently published eight proposals to ‘save the West End’. Restaurant transactions in central London in mid-July were 80% lower than in January. This is compared to many suburbs which had enjoyed a faster recovery and were seeing transactions at, or closer to, pre-pandemic levels+. Research on the impact of the scheme showed that of respondents dining out on the EOTHO scheme, 60% wouldn’t have done so had it not been for the discount.
Jamie Jones, Operations Director of the Mayfair Chippy added: “The Eat Out to Help Out scheme has had such a positive impact and has boosted food and beverage sales as planned. The West End is extremely quiet at present so we are so happy that Grosvenor will be continuing with their own version of the scheme to help restaurants, cafes and customers alike. Thank you, Grosvenor, for your continued support. “
