Gap continues to increase its footprint in the European market with the latest opening in Etele Plaza in Budapest. The launch, scheduled for September 17, marks the brand's debut in the Hungarian market through a franchise partnership with Ganeta Pannonia Kft. Opening in Buda’s largest shopping centre, the 350m² store will offer the brand’s Fall 2021 collections for men, women, kids, toddlers and infants. Gap continues to build on its heritage grounded in denim and is committed to producing well-made and responsibly produced styles. Following the store opening, Ganeta Pannónia Kft will also launch a Gap standalone e-commerce website by the end of 2021, increasing access to the brand through a new consumer touchpoint and providing an omnichannel offering to customers within Hungary.
“We are excited to continue growing the Gap business in key international markets through our partner-based model. Partnering with regional experts like Ganeta Pannonia Kft allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe,” said Adrienne Gernand, Head of Gap Inc. Strategic Alliances, Licensing and Real Estate.
“We are very proud to have chosen Etele Plaza as the site for Gap as a famous global brand to enter the Hungarian market. The shopping and entertainment centre’s outstanding location, visibility, digital and architectural solutions as well as its incredible service environment create an exceptional customer experience that is crucial for high profile tenants,” commented Mark Balastyai, Project Director of Etele Plaza.