Hammerson, owner and manager of Victoria Leeds, has signed an agreement with Boodles, the luxury British family-owned jewellers, to open a new store at Victoria Quarter later this year. The heritage brand has taken a 4,500ft² space fronting onto Briggate, and joins other luxury brands at Victoria Quarter including Louis Vuitton and Mulberry.
Designed in the style of a townhouse, the new Leeds store will provide customers with a personal experience like guests in the Boodles’ family home. A standout feature is the second floor; reserved for private dinners, special events and relaxation in the dedicated lounge. The store will showcase the newly launched Travel Collection, inspired by Chairman, Anthony Wainwright and his remarkable 1962 journey around the world in just 16 days. The store was designed by GP Studio with a focus on a sustainable build and locally sourced suppliers.
Iain Mitchell, UK Commercial Director at Hammerson, said: “Luxury brands have shown real resilience over the last year underpinned by consumer appetite for premium goods. Boodles is an iconic British fine jewellery brand and we are delighted to have secured them for Victoria Leeds. They will join recent lettings to Kate Spade and Carvela which demonstrates how Victoria Leeds continues to be the premier regional destination.”
Jody Wainwright, Director at Boodles, said: “This is a family business which started two centuries ago in the north of England so we are excited to build on this heritage, bringing the Boodles experience to Leeds. One of our hallmarks is providing exceptional service and the private spaces on the second floor will bring this to life.”