Regal London has been granted planning permission for an aparthotel at 73-77 Commercial Road, Whitechapel. Operated by Dublin-based Staycity, through its ‘Wilde’ brand, the project is being developed by Regal London and designed by Dexter Moren Associates. A long-term lease of the property has been agreed between Regal London and Staycity. Iceni Projects provided the planning consultancy to Regal London and Staycity. The property will be the second ‘Wilde Aparthotel by Staycity’ in London, following the opening of the first on The Strand in March 2018.
When complete, the Wilde Aparthotel will occupy 68,795ft² over 14-storeys and offer 156-bed accommodation, with each studio or one-bed apartment having its own kitchen facilities, as well as in-room technology including a 43” flat screen smart TV and touch control panels for lighting and air conditioning.
Onsite facilities will include a 24-hour reception, guest lounge, fitness room, weekly housekeeping, laundry room, and a café open to both guests and the general public, providing active frontage onto Commercial Road. There will be a chamfered corner at the junction of Greenfield Road and Commercial Road to maximise footfall and provide an engaging public realm directly outside the site. The project is due to break ground in summer 2019 and the hotel is expected to be complete by 2021.
Simon De Friend, Joint CEO, Regal London, commented: “Staycity’s second Wilde offering is set to become a valuable asset for local professionals, the residents of East London and guests alike. Tower Hamlets’ vision for Whitechapel, alongside the pending arrival of Crossrail, has spurred regeneration along Commercial Road. New residential and commercial offerings are continuing to emerge, attracted by the proximity to the City and Old Street as well as the thriving arts and culture scene. Wilde is the latest chapter in Whitechapel’s transformation and as Regal London’s first purely leisure project, it signals a milestone in the company’s strategy to pursue more hotel-led developments in the capital.”
Neil Short, Staycity Development Director, London said: “This letting demonstrates that Staycity is an increasingly viable alternative to office and residential uses in central London. Commercial Road is a great fit for our Wilde brand with its close proximity to the City as well as hipster East End haunts, making it ideally placed for both business and leisure customers. Well served by rail and tube services guests will also benefit from the new Elizabeth Line opening in nearby Whitechapel station in 2019.”