PPHE Hotel Group has announced the debut of its first Radisson RED hotel, which will be located in Belgrade, Serbia. The Radisson RED Belgrade will be the second hotel to be operated and marketed by PPHE under the Group’s extended partnership with Radisson. This follows the launch of Grand Hotel Brioni in Pula, Croatia, which opened as a Radisson Collection Hotel in May 2022 following an extensive repositioning project. Previously branded Arena 88 Rooms Hotel, the property is currently being refurbished and is set to open later this year as a bold and quirky upscale Radisson RED branded hotel.
Radisson RED Belgrade will be the first Radisson RED branded hotel to be operated by PPHE’s Croatian subsidiary Arena Hospitality Group, as part of the extended strategic partnership between Radisson Hotel Group and PPHE announced in May 2022. Through this partnership, both companies intend to leverage each other’s brands and strengths to accelerate expansion, generate additional income through global distribution and the Radisson Rewards membership programme, and drive – and benefit from - brand awareness.
Located minutes from the capital’s historic centre, the Radisson RED Belgrade is in Takovska Street near the National Assembly of the Republic of Serbia. It will offer 88 rooms including three suites. The progressive design scheme has been created by London and Zagreb-based Atellior design studio and includes a signature red Zastava 750 car in the lobby as a prime feature, manufactured by the former renowned Yugoslavian car factory in Kragujevac. Guests will be able to use the hotel’s self-check-in terminals or the hotel’s app to access their rooms, as well as control any of the room features and order food and drinks. The hotel will offer an all-day restaurant on the ground floor and the property’s top floor is home to a co-working space, flexible event spaces including game areas and a rooftop bar with views of the historic city centre.
Boris Ivesha, President & CEO of PPHE Hotel Group, commented: “We are delighted to announce the debut of our first Radisson RED branded hotel which will open later this year in Belgrade, Serbia. This builds further on our successful 20-year partnership with Radisson Hotel Group, which is founded on trust, collaboration and joint value creation. We are excited about the future of our property portfolio through this enhanced partnership and our entrepreneurial approach to value creation that is possible through our unique business model. We look forward to continuing to unlock a range of exciting opportunities for long-term growth while exciting an ever-growing number of guests around the world.”
Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group, commented:“With the signing of Radisson RED Belgrade, we expand the presence of Radisson RED in Southeast Europe and take yet another significant step in our strategy of bringing this vibrant brand to travellers around the world. This is our second hotel under our extended partnership with PPHE Hotel Group and their Croatian subsidiary Arena Hospitality Group, following the launch of Grand Hotel Brioni Pula, a Radisson Collection Hotel, in May 2022.”
