After a prolonged slowdown, Poland’s investment land market is showing renewed vigour in 2025. A combination of a stable economic outlook, investor caution turned confidence, and a significant uptick in cross-border capital is reshaping the landscape. With Poland positioned as a strategic logistics and residential hub in Central Europe, developers are moving quickly to secure high-potential plots before demand peaks.
"2025 is shaping up to be significantly more transaction-heavy than the last year, with most activity expected in the second half," said Emil Domeracki, Partner and Board Member at Walter Herz, in a recent outlook published by the real estate advisory firm.
According to the report, capital is selectively targeting land primed for Private Rented Sector (PRS) developments, urban logistics, and mixed-use schemes in Poland’s key regional cities. Notably, residential plots are experiencing a surge in interest, especially in urbanising districts with rezoning potential. Walter Herz has recently secured over €11.5m from private investors for such projects, leveraging its holdings in Warsaw, Poznań and the Tri-City to align with both domestic and international demand.
While legacy issues persist, such as zoning delays and an outdated permitting framework, there’s growing optimism that regulatory reforms, including the digitisation of mortgage registers and potential simplification of environmental requirements, will catalyse faster deal cycles. "To ensure transparency and foster faster growth, it is essential to implement simple, predictable, and digitalised procedures," the report states.
What hasn't been widely discussed but could shift the balance for institutional players is the growing trend of corporate-backed land banking in Poland. Companies are increasingly acquiring land not just for immediate development but for long-term strategic positioning, particularly around planned infrastructure nodes such as new rail corridors and energy transition zones. This proactive move anticipates both urban growth and state-backed infrastructure investment, key signals for savvy investors.
Neighbouring capital from Germany, the Czech Republic and the Baltics continues to lead current transactions, but a sharp rise in interest from Turkish and Mediterranean investors is creating new dynamics. With smaller, safer projects acting as entry points, aggressive pricing strategies and faster decision-making are helping them compete effectively.
People mentioned:
Emil Domeracki – Partner, Board Member at Walter Herz
Companies mentioned:
Walter Herz – Real estate advisory and investment firm, active in land transactions and development advisory across Poland
Image source: Walter Herz
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