NEINVER has announced a digital transformation of its management model, to offer brands and shoppers a seamless, innovative digital experience that responds to an omni-channel customers’ journey. The innovative strategy will accompany consumers through the shopping process, either at physical centres or through the online channel, so it can offer its brands a 360° vision of their customers’ consumption patterns and habits.
NEINVER is leveraging new technologies to transform its management model, becoming the first outlet operator to offer a clean integration between the shopping experience in its physical centres and digital space, optimising the relationship between brands and shoppers.
NEINVER has developed and upgraded The Style Outlet touchpoints. Its omni-channel eCRM system will provide a single view of NEINVER customers that allows conversations between brands and shoppers and makes it possible to send relevant communications, personalised offers and engage with each customer’s tastes and preferences.
To do this, it created a unique digital ID for each customer that logs into The Style Outlets through any digital touchpoint or platform to create a single profile and track their customers journey, behaviours and interests. All of the information will be downloaded in a unified omni-channel database.
Shoppers will be able to use their ID to log onto the WIFI or Simply Style application to take advantage of the latest promotions, products and news about their favourite centres or brands. They can also join The Style Outlets’ loyalty programme, which gives users great perks and personalised discounts using their QR in the stores.
