IJM Land, a UK subsidiary of Malaysia’s IJM Land, has purchased the historic site in Welwyn Garden City, Hertfordshire, which was previously occupied by Shredded Wheat, the cereal giant. The deal, which was overseen by appointed receiver CBRE, opens the door for a major mixed-use development on the 44515m2 site.
The site is well-known for its longstanding association with Shredded Wheat and is now set to undergo a significant transformation. IJM Land plans to develop a mixed-use complex that combines residential, commercial, and leisure spaces. This development is expected to bring a fresh dynamic to Welwyn Garden City, blending the area's rich industrial heritage with modern urban design. The planned redevelopment aims to create a vibrant, multi-faceted space that will benefit both residents and businesses in Hertfordshire.