Hyatt is to enter the Romanian market by opening an upper-scale hotel in Bucharest, featuring around 200 rooms, and offering full-service amenities, under Hyatt management. The project is envisioned to become the mothership property of the brand in Romania.
"Romania is a very attractive market that Hyatt has not yet been able to tap into. Opportunities for sizeable hotels in downtown Bucharest are rare and typically marketed through franchise models. Our focus is to develop a mothership, meaning a full-service, upper-upscale hotel under our direct management, serving as the cornerstone for brand-building in the country. This approach will allow us to deeply engage with the local market, develop infrastructure, and tap into the wealth of local talent. We believe this approach is still the recipe for long-term success, and we intend to grow through partnerships with strong local businesses, like we do in Bulgaria, which is Hyatt's largest Eastern European market. We seek to replicate this successful model in Romania," said Takuya Aoyama, VP development at Hyatt.
Image provided by Pi2 PR.
