General Growth renews deal with PepsiCo

The cola war have moved to another arena - the shopping mall

PepsiCo said it renewed its deal with General Growth Properties Inc., the number-two U.S. mall owner. The agreement covers vending in spaces controlled by GGP, promotions and advertising.

Purchase, New York-based Pepsi said it chose to renew its pact with Chicago-based General Growth Properties for five more years since that company´s mall customers are more reflective of its main consumers.

(source: Reuters, AP, Dow Jones)

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