FACTORY Ursus, Poland’s first outlet centre developed by NEINVER, welcomes customers in a brand new way with an expansion measuring 6,200 m² GLA. This makes it Warsaw’s largest centre. The growth from 13,500 m² of GLA to 19,700 m² GLA increases the number of units by over 100 and includes new leading brands such as Pierre Cardin and Geox. These brands extend the current commercial mix consisting of international brands such as Adidas, Asics, Calvin Klein, Desigual, Nike, Puma, Reebok, and United Colors of Benetton, among others. Additionally, the number of parking spaces has doubled to nearly 900, which is anticipated to have a positive impact on the overall user experience.
The existing part of the centre has been renovated to give it a modern, eco-friendly new style. The floors and the lighting system have been replaced, LED lights are used in all common areas, shop-windows are more visible and appealing and the centre boasts new street furniture. The capital’s biggest outlet centre also features high environmental standards and newly adopted technologies, will help save roughly 250 MWh of energy over a 5-year period.
A leading international strategy
This project is part of NEINVER’s internationalisation strategy to strengthen its position as a leading outlet operator by increasing its presence in the countries where it already operates and by entering new markets. As part of this business strategy, NEINVER has expanded FACTORY Ursus but is also developing new properties in Spain (Viladecans The Style Outlets) and Germany (Werl The Style Outlets). The company has also entered the Dutch market with Amsterdam The Style Outlets.
Thanks to this strategy, the company now manages 317,800 m² of outlet space and is developing another 62,500 m² GLA. The opening of the new extension of FACTORY Ursus is a step further in NEINVER´s commitment to the company’s sustained growth, building on its experience and specialisation. All of this has helped to solidify NEINVER as a strategic partner in the European retail market.
Source: NEINVER
