'We underlined that among the supporting factors, it is necessary to increase pedestrian traffic, build the A12 - Plac Konstytucji metro station, and create a representative, high quality green public space. The selection of tenants would be based not only on rental issues but also on the desire to improve the quality and uniqueness of the offer. Also of key importance is the influence of these tenants on street life, the extension of store opening hours, as well as the attractiveness of the stores’ windows," commented Anna Wysocka, Head of Retail Agency, JLL.
There is also the issue of aesthetics, which is extremely important when it comes to increasing the potential of high streets. In order to attract suitable tenants, who fit in with the needs of Warsaw's residents, the city should, where necessary, renovate dilapidated building facades. Of course, it is important to ensure that the streets are customer-friendly and hence there is a need to analyze, for example, the possibility of building additional pedestrian crossings, which would improve footfall circulation. The high streets would then have a chance to become a real alternative to shopping centres.
"The pandemic may accelerate changes that the town hall had already started to introduce before the COVID-19 pandemic. An example of this is Aleje Jerozolimskie, where the range of tenants occupying commercial premises is more carefully selected to fit the adopted offer strategy, and which should be consistent and meet actual shopping needs. However, cooperation between the city and private owners is of crucial importance. Both parties should be interested in discussing premises policy, which includes, for example, the creation of locations with a specific tenant profile. The pandemic affects everyone without exception, and the growing vacancy concerns mean that the city and private owners should now be more determined to create a common strategy," added Anna Wysocka.
A good way to diversify