Banco Fresco has launched a new store under the new proximity supermarket format. The 500m² Fresh store in Via Moscati 11 in Milan offers an assortment of 'sought-after' products at competitive prices tailored for urban population. It also caters to those who want to enjoy a healthy and 'high-quality' lunch break, with the option of consuming on the spot. With the new city format opening, Banco Fresco continues its expansion plan in Italy, reaching the milestone of ten supermarkets in northern Italy, eight of which are in the Lombardy region alone.
The shop in Via Moscati, the third to open in 2023, took the place of the former Erbert store, which will continue to live on through its ready meals, which have been added to the already rich Banco Fresco offer. It offers an assortment of 3,000 SKUs as opposed to nearly 4,500 in a traditional Banco Fresco store. The new store also offers home delivery service, which is active from Monday to Saturday from 10:00 to 14:00 and from 16:00 to 20:00.