The purchase contract for the Hotel Club Santa Ponsa, located in a premier location in the west of the Majorca island, has been signed as part of a strategic partnership between an international investment fund and 12.18. Asset Management under the lead of managing directors Henri Leyer-Pritzkow and Adrian Lindner.
12.18. has led the transaction process, and developed the comprising repositioning and operational concept. The hotel is located near Santa Ponsa Bay and currently comprises 142 rooms and will be transformed into an exclusive resort. The company will supervise the architectural refurbishment of the hotel and jointly with PURO Group ensure the successful reopening and operation of the resort on behalf of the fund.
Henri Leyer-Pritzkow, Managing Director at 12.18. Asset Management, comments: “We are delighted that after our previous successes in Ibiza and Majorca, we are now realising another great project in the Balearics – a market demonstrating continuous touristic demand and an accelerating development towards quality tourism in recent years. This transaction shows once again that our vertically integrated service portfolio provides substantial value to equity partners that have understood the tremendous potential of touristic hospitality and want to make use of the many promising opportunities in this exciting asset class with a specialized and dedicated partner such as 12.18."
Beltran Alvarez de Estrada, CEO of Puro Group: “With this project we will be able to integrate our successful hotel and beach club concepts into one unique product. We immediately saw the high potential of the resort and the repositioning concept developed with 12.18. – we are confident that in cooperation with 12.18. we will position the resort as an outstanding leisure destination for our valued guests.”
Image provided by 12.18.
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