Sonder Holdings Inc is more than doubling its total live and contracted units in Spain by securing two additional prime properties in Barcelona and Madrid.
In Barcelona, Sonder will open a 65-unit hotel on Paseo de Gracia, in one of the city’s most important shopping and business areas, containing several of Barcelona’s most celebrated pieces of architecture. Set to open in the second half of 2022, Sonder’s Paseo de Gracia location will feature a rooftop terrace and courtyard garden. It will join Sonder’s existing portfolio of five hotels in Barcelona, including the five-star grand luxe Do Plaça Real, and Casa Luz, which features a buzzing rooftop restaurant, both of which opened in summer 2021. Alting Grupo Inmobiliario is the landlord of Sonder Paseo de Gracia.
“We’re pleased to partner with Sonder, a high-growth global hospitality company with an excellent track record of providing elevated guest experiences and modern service. Their proven hospitality model and reimagining of accommodations aligns with our focus on high-quality properties. Travelers will benefit from a stay in a stunning, centrally-located property, steeped in Barcelona history but modernized by future-forward service and design,” said Carolina Marcos, Deputy Director General at Alting Grupo Inmobiliario.
In Madrid, Sonder will open a 118-unit hotel on Gran Via, a few steps away from Plaza de Espana. The property will feature a rooftop with views of the city, and is expected to open in late 2024. Azotea Grupo, a leading gastronomic hospitality group, will manage the food & beverage offering on-site. The hotel will join Sonder’s existing serviced apartment property in Madrid, the 22-unit Sonder Malasana, which opened in January 2021.
“We’re thrilled to announce further expansion in Barcelona and Madrid, enriching our offering in these key markets for leisure and corporate guests, both domestic and international. Our new properties occupy prime locations in both cities and will help us get closer to realizing our ambitious plans for Spain since launching the market in 2020. Sonder’s technology and design-focused hospitality meets the evolving needs of modern travelers, while our real estate partners benefit from flexible agreements, and not having to worry about daily operational responsibilities. We leverage technology to streamline operations and improve the guest experience,” said Leda Zanlungo, General Manager, Iberia at Sonder.
