Online retailers and the growth of 'showrooming' | Colliers
The growth rate of e-commerce sales is
forecast to fall over the next four years
and - like any other type of retailer - the
online ‘pure-play brands’ are increasingly
looking at how they can support future sales. For many e-retailers, part of the remedy is
to open ‘showrooms’ in physical shopping
environments which both generate online
sales and raise awareness of their brand.
