Hilton has signed a franchise agreement for a new Motto by Hilton hotel in Rotterdam. The 109-room property represents the brand’s debut in the Netherlands and will be the first Motto by Hilton hotel to open in Europe. Operated by the Borealis Hotel Group, the hotel will be developed by White House Development, a Dutch property developer. Motto Rotterdam Blaak is under construction and expected to welcome its first guests in 2022. Motto Rotterdam Blaak, located at Botersloot 25, 3011 HE, is just 1.4km from Rotterdam Centraal Railway Station.
“It’s an opportune time to be introducing Motto by Hilton to the Netherlands and we’re pleased to be working with our experienced partners at Borealis Hotel Group once again,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton. “Motto by Hilton will appeal to a wide range of guests and is especially suited to groups travelling for leisure, thanks to its incredible city-centre locations, flexible social spaces and the option to create interconnecting rooms. We’re looking forward to continually serving travellers by adding new European cities to the portfolio.”
“Following the early success of Motto in the Americas we are thrilled to continue this momentum into Europe with our first property in Rotterdam,” said Tripp McLaughlin, global brand head, Motto by Hilton. “This incredible city combines the buzz of international commerce with youthful, urban energy, reflected in its vibrant lifestyle and cultural scene. It’s a natural fit for Motto, which connects travellers with local cultures in the most desirable urban locations with all the best elements of a lifestyle hotel.”
“Rotterdam is among Europe’s hottest up-and-coming destinations and offers inquisitive travellers the chance to explore contemporary Dutch culture in one of the country’s most dynamic cities,” said Bart van de Kamp, CEO, Borealis Hotel Group. “From its central location in the heart of the city’s cultural and lifestyle hub, Motto Rotterdam Blaak is well-positioned to capture international and domestic demand. The hotel is a perfect addition to our developments in Rotterdam and further strengthens our position in the Netherlands. Furthermore, we’re delighted to partner with Hilton again, with whom we have multiple hotels across Europe, to bring Continental Europe’s first Motto hotel to this great city and look forward to welcoming our first guests next year.”
