Deutsche Hospitality is launching its lifestyle concept House of Beats in Germany as part of a development project by real estate developers GBI and NORD PROJECT. The first hotel under the new brand is scheduled to open in the first quarter of 2026 and will be located in Hamburg.
"Its vibrant and pulsating fashion, culture, and music scene makes Hamburg our location of choice for a House of Beats hotel," said Denis Huttig, Senior Vice President of Operations at Deutsche Hospitality. "Located directly in the center of the northern German metropolis and in the immediate vicinity of the Elbphilharmonie, Sankt Pauli, and the Portuguese Quarter, with House of Beats we offer a unique hotel experience to the kind of guests who are at home on the catwalks and stages of this world. In the coming years, we will be expanding the House of Beats portfolio to other locations such as Milan and other international world cities."
The opening of the House of Beats in Hamburg is a milestone for Deutsche Hospitality on its way to establishing a modern new hotel brand in its portfolio. Boasting 263 rooms, the hotel is being built as part of the "Meltingport" real estate development taking place at Versmannstraße in the Elbbrucken Quarter in HafenCity. The innovative strategy underlying "Meltingport" is to build a property minimizing CO2 output and using as many recyclable circular-economy products as possible and then managing it efficiently and sustainably while conserving resources by the aid of digital technology.
"We want to find the best possible mix of uses for each location to create a high-quality environment and sustainable urban development; mono-structures are to be averted," said Anja Bachmann, Head of Development at GBI Holding AG. "In an area as important for the city as HafenCity, this has to be an overriding objective."