The Sloane Stanley Estate has announced that the luxury womenswear brand, Chinti & Parker, has opened its first permanent store on the King’s Road, in London, following a raft of collaborative and successful pop-ups over the last two years, as well as a new pop-up for ethical and sustainable fashion label, Aspiga. Chinti & Parker has opened its debut store at 322 King’s Road, nearby to retailers such as Birdie Fortescue and Love My Human Townhouse.
Rachael Wood, Co-Founder of Chinti & Parker, commented on the brand’s permanent debut: “We have experienced so much success from our pop-ups on the Sloane Stanley Estate, and it’s been great to work with a supportive and cooperative landlord that understands our needs and allows us to succeed in one of the most famous retail locations in London. This marks an important step in Chinti & Parker’s journey, and we can’t wait to continue embedding ourselves in this location and be a part of an inspiring and innovative group of tenants.”
British B Corp-certified brand Aspiga, known for its sustainable and responsible fashion, has also opened a larger store on the King’s Road this month. The new store replaces its current location on the King's Road giving the brand a larger unit at 312-314 King's Road until March next year. Housed in over 170.5m2.
Hannah Grievson, Property Director at Sloane Stanley, added: “Welcoming Chinti & Parker back to the King’s Road as a permanent tenant demonstrates just how successful our ‘on-demand’ leasing strategy is. By trying out the location and testing the waters with a series of pop-ups and growing its appeal to the wider demographic and community, we’ve been able to convert this into a permanent store. We always want to collaborate, enabling brands to trade on one of the most established areas of London and experience the compelling proposition, and Chinti & Parker is evidence that smaller, independent brands can achieve ongoing success here, and we very much share the same vision for Aspiga, who will no doubt thrive in this location.”
Chinti & Parker & Aspiga dealt direct, whilst Miles Commercial and Levy’s Real Estate, represented the Sloane Stanley Estate.
Image provided by Aver.
