St David’s Cardiff has announced the signing of global fashion brand Zara, opening a new flagship this summer. The signing of Zara – the pinnacle brand of global fashion leader Inditex – is a demonstration of confidence in the resilience of Cardiff, and in St David’s as a market-leading shopping destination in the UK. The 36,500ft² store will be located on Upper Grand Arcade, opposite new entrant Morphe Cosmetics (opening this summer), and near BoConcept’s UK debut store concept (opening this spring).
The new flagship store will offer Zara’s full range of menswear, womenswear and accessories over two levels. St David’s Cardiff is already home to sister Inditex brands Bershka and Stradivarius, which both opened in 2019. Zara St David’s joins the brand’s line-up of recently launched global flagships, including Bluewater, Dubai, and Barcelona. The new store format includes impressive new omnichannel retail integration, with an Automated Collection Point for customers to make swift product collection, and driving new footfall to the store. Self-service and dedicated refund tills will help ensure a seamless customer experience. As part of this signing, Hollister relocated and upsized into a new 12,100ft² store – featuring their lingerie collection, Gilly Hicks – further along Grand Arcade and near to H&M, Victoria Secret, local brand Luke, and popular eatery Shake Shack.
Speaking on behalf of the St David’s Partnership, Russell Loveland, Senior Portfolio Director at Landsec, said: “Zara is the leading brand for global powerhouse Inditex, and their commitment to St David’s is a sign of the strength of Cardiff and St David’s. Their market-leading approach to new product and customer experience is sure to be exceptionally well-received by our guests when they open this summer”.