W Hotels Worldwide continues its expansion with the latest opening of W Algarve. Perched atop Southern Portugal's iconic cliffs, the latest hotel to join the brand's family of W Escapes brings a vibrant, unexpected new energy to the coastal town, offering a juxtaposed blend of seaside relaxation, with exuberant, social energy. "W Algarve marks the first W Hotel to open in Portugal, bringing a unique, modern luxury experience that is focused on socialising, to the Algarve's hospitality scene," said Candice D' Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. "From the hotel's design that is rooted in Portuguese history and culture, to the W brand' signature music programming to exciting new dining experiences, W Algarve is a destination where international jet setters and local tastemakers can discover an unexpected side of the destination."
W Algarve welcomes visitors with 134 west-facing guest rooms and suites, alongside 83 W-branded Residences, which incorporate natural hues and tactile finishes. Guests can discover large, private balconies with stunning ocean views and duplex-style layouts, and unearth the local culture through curated artwork, custom-made furnishings, and Portuguese-influenced such as bedside lanterns, dramatic headboards, and authentic Algarve tiles. Premium rooms include 10 aptly named WOW Suites, all featuring a private rooftop terrace, and the ultimate seaside retreat, the E WOW Suite.
Sitting atop the hotel with a spectacular terrace, Paper Moon offers panoramic views of the grounds, Atlantic Ocean, and beyond. The Mediterranean sister to the original Milanese restaurant – Paper Moon Giardino – serves award-winning, authentic Italian cuisine. Next door, Sea Sky is the perfect place to sip and mingle with a pre- or post-dinner cocktail, taking in the golden bay of Armação de Pera below, where rugged cliffs meet the ocean's horizon. Meanwhile, W Lounge is the perfect place to start or end the night, with fresh petiscos and an eclectic drink menu ranging from single-origin Portuguese coffee to libations artfully crafted using wines from Portugal's leading female winemakers.
The hotel also houses AWAY® Spa which features six treatment rooms including one couple's room, a hair salon, mani-pedi bar, where travellers can find balance in facial LED mask treatments and pre-dinner touch-ups at the Express Booths. The spa also incorporates a wet area with sauna, steam room, whirlpool and a tented outdoor relaxation lounge overlooking the pristine property gardens. High-intensity workouts and boot camps offered at FIT embody the W brand's social and energetic take on wellness. Located on the 2nd floor, FIT boasts 1,440ft² of indoor space and more than 3,445ft² of outdoor space, fully equipped with the latest TechnoGym® equipment and an Olympic Power Rack for every type of fitness-forward traveler. Sunrise yoga or a dip at the WET Deck means that there is every opportunity to refuel and leave W Algarve balanced and glowing.
"W Algarve redefines the luxury lifestyle hospitality landscape on the Algarve coast setting a new social scene for locals and visitors alike, with high energy programming and relaxing moments to suit all moods," said General Manager Cajetan Araujo. "It feels like the perfect moment to be opening our doors with summer 2022 set to be huge for travel to Portugal, and we can't wait for guests to discover a new W Escape in one of the most beautiful regions in the world."