IHG Hotels & Resorts has announced the European debut of its new luxury collection brand Vignette Collection in a landmark multi-property deal with JW Hotels & Resorts (JJW). The latest deal will see the opening of the Vignette Collection hotels in Portugal and Austria, as the launch of a new property for IHG’s voco™ hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve.
Karin Sheppard, Senior Vice President and Managing Director Europe said: “We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality. The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.”
Mohsen MBI Al Jaber, Vice-chairman of JJW Hotels & Resorts added: “We're extremely proud to be partnering with IHG Hotels & Resorts to announce the first signings of Vignette Collection across IHG’s and JJW’s European portfolios. These unique properties, along with the addition of a new voco hotel, will offer the highest standards of excellence whilst retaining their own distinctive identity. We are also delighted to utilise IHG’s simplified conversion process for both its Vignette Collection and voco hotels brands. We look forward to a successful partnership with IHG to bring these properties to life across Europe.”
In August 2021, Vignette Collection became the sixth brand added to IHG’s portfolio in the past four years, taking it to 17 brands across more than 6,000 hotels in over 100 countries. Its first two signings set the tone of the unique and distinctive nature of the collection brand’s hotels, The Aquatique hotel in Pattaya, Thailand, and Hotel X Brisbane Fortitude Valley in Australia – which opened its doors just days ago in early December 2021.
