Luxury Asian tea brand TWG Tea has taken a prestigious corner unit on London’s Oxford Street as part of its continued UK expansion. Represented by Newmark, the brand’s second London location occupies 318 m² across the ground floor and basement at 413 Oxford Street, directly opposite the iconic Selfridges.
Positioned at the high-footfall junction of Oxford Street and Duke Street, this area is increasingly shifting toward premium global brands, reflecting a broader retail transformation. The 15-year lease deal signals renewed investor confidence in the West End as luxury and experiential tenants return to anchor the capital’s retail scene.
“It’s incredibly exciting to be part of TWG Tea’s continued expansion, especially with a location as prominent as Oxford Street,” said Angus Harper, Associate Director at Newmark, “Representing one of the world’s leading luxury tea brands and securing a location at one of London’s, and the world’s, most iconic retail destinations is a standout moment.”
TWG Tea, founded by Taha Bouqdib, already operates a store in Leicester Square and is known for curating the world’s largest tea collection, featuring over 1,000 exclusive blends and harvests. The new store will continue the brand’s focus on immersive retail, creating a refined and story-driven customer experience that appeals to both local and international audiences.
The transaction highlights how luxury brands are driving a resurgence on Oxford Street, traditionally dominated by mid-market chains, with demand growing for prime, experience-led spaces that reflect strong brand heritage and customer engagement.
Savills, led by Mark Nash, Co-Head Central London Retail, F&B and Leisure, and Callum White, Associate Director, acted as the leasing agent. The landmark lease reflects confidence not only in TWG Tea’s global retail ambitions but in Oxford Street’s long-term role as a magnet for luxury tenants seeking flagship opportunities in resilient, high-visibility locations.
People mentioned:
Angus Harper – Associate Director, Newmark
Taha Bouqdib – Founder, TWG Tea
Mark Nash – Co-Head Central London Retail, F&B and Leisure, Savills
Callum White – Associate Director, Savills
Companies mentioned:
Newmark – Tenant representative
TWG Tea – Luxury tea brand and tenant
Selfridges – Landmark retail destination
Savills – Leasing agent
Image Source - TWG Tea - (image of their other store - 48 Leicester Square London WC2H 7LT, United Kingdom)
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