Sovereign Centros has announced the signing of Ted Baker, the global lifestyle brand, at Merry Hill, one of the top 10 retail and leisure destinations in the UK. Set to open later this year, the signing of Ted Baker takes Merry Hill to almost 140,000ft² of new or enhanced space in 2022. This includes new signings, re-gears, refurbishments, and renewals, showcasing operator confidence in the leading location.
Spanning 2,500ft², Ted Baker Merry Hill will stock the brand’s full range of womenswear, menswear, footwear and accessories. Located on the upper level between luxury jewellers Goldsmiths and Beaverbrooks, the latter having recently committed to a significant upsize at Merry Hill, Ted Baker’s new store is only their second full-price store in the region. Ted Baker Merry Hill will complement a strong line-up of other aspirational brands that have committed to the destination this year.
Graeme Jones, Director at Sovereign Centros, commented: “The signing of Ted Baker to Merry Hill is a great moment for the destination, and is yet another premium brand to commit. Positioned alongside the likes of Kurt Geiger, Dune and a soon-to-be upsized Beaverbrooks, this is another vote of confidence in Merry Hill that reinforces its position as one of the leading destinations in the UK.”