SLS Barcelona opens as Europe’s first SLS hotel, redefining luxury on the Mediterranean

SLS Barcelona opens as Europe’s first SLS hotel, redefining luxury on the Mediterranean

ActivumSG, one of Europe’s largest independent real estate investment managers, has officially opened the SLS Barcelona, a five-star, 471-room luxury hotel on Barcelona’s seafront. Developed on behalf of ActivumSG Fund V, the hotel is located in the Port Fòrum area, offering scenic views of the Mediterranean and convenient access to the city’s cultural and business districts.

 

The hotel is operated under a management agreement with Ennismore, a leading global lifestyle hospitality company, marking the debut of the SLS brand in Europe. The SLS Barcelona features six innovative dining and nightlife venues, including the rooftop pool bar and club, Cosmico, and the all-day restaurant, Lora. Amenities include three swimming pools, a spa, and direct marina access.

 

“Our hospitality strategy in Spain is geared towards tapping into ongoing investor confidence in the market, which is supported by the country’s strong tourism infrastructure, favourable climate and agreeable lifestyle. Despite having a well-established mid-market offering, the luxury segment is relatively underdeveloped in Spain, and this is one of the fastest-growing parts of the tourism market as global wealth has expanded. Leveraging the SLS brand, The SLS Barcelona is well-positioned to capitalise on this trend as one of Barcelona’s most innovative hospitality assets” said Saul Goldstein.

 

The hotel is targeting a LEED (Leadership in Energy and Environmental Design) “Gold” certification, with the potential to achieve the highest “Platinum” certification. Sustainability initiatives include energy-efficient systems, on-site solar panels, and eco-friendly amenities. The development also emphasises local sourcing and community engagement.

 

Spain continues to be a top destination for hotel investment in Europe, with market fundamentals supported by a low supply of fit-for-purpose hospitality assets and sustained tourism demand. The SLS Barcelona exemplifies the trend towards luxury hotels catering to leisure and business travellers seeking unique experiences.


People and companies mentioned

  • Saul Goldstein – Founder and CEO, ActivumSG

  • ActivumSG – Real estate investment manager and developer of SLS Barcelona

  • Ennismore – Hospitality company operating SLS Barcelona under the SLS brand

  • SLS Barcelona – Luxury hotel opened in May 2025


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