PrettyLittleThing is set to open a new showroom and office space in Central London later this spring. The premises, which are located on 29-31 Great Portland Street, in the heart of Oxford Circus, will be home to a content room, photo studio, working offices, meeting rooms and a showroom space. The online fast-fashion retailer will occupy an area of 4,375ft² following similar openings in Paris, Miami and Los Angeles.
The new space is set to open in mid-April and it will act as a private showroom to welcome the company’s vast audience of influencers, press, celebrities and stylists. The new location will also act as a content creator hub, which will host events for influencers and celebrities whilst also providing them a place to explore the PrettyLittleThing brand, try on clothes and create content.
PrettyLittleThing Marketing Director Nicki Capstick said: “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.”