Premier Inn continues its expansion in the German market by securing four additional locations, bringing the total number to 52. The corresponding number of beds has now almost reached the five-digit range. The acquisition team under Chris-Norman Sauer continues to search for plots of land, existing hotels or conversion properties in inner-city locations in Germany's relevant cities. The company is flexible when it comes to implementation: the range extends from incorporating the lease agreement into a project to developing the hotel independently, and in the case of mixed-use quarters also in a joint venture with an office, residential or retail developer. Premier Inn can draw on the financial strength of its parent company Whitbread PLC, which is listed on the London Stock Exchange.
"The mark of 50 locations and 10,000 beds represents a milestone for us," said Dr. Michael Hartung, Managing Director and Development Director at Premier Inn Germany. "We want to continue to grow in the German market as quickly as possible through a mix of in-house developments, projects with developers, acquisitions of small to medium hotel portfolios and mixed-use projects, as lead or junior partner."
