British Land and Aviva Investors have secured new customers Peloton, the global interactive fitness platform, and leading fitness wear brand lululemon at SouthGate, Bath’s premium open-air shopping destination.
Peloton has opened a 6,100ft² showroom set over two floors, inhabiting a former Laura Ashley store, whilst lululemon has opened a 2,800ft² store in the same area, replacing a GAME store. Peloton’s latest showroom opening in Bath will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread. Set within a premium environment, space will incorporate five private trial rooms, as well as the main area all set up for personalised demonstrations. To complement the experience, customers will be able to shop the latest Peloton apparel. Lululemon’s new store in Bath will showcase the brand’s latest collections and will also host complimentary yoga and fitness classes each week, many led by lululemon ambassadors.
Ben Grose, Head of Retail Leasing at British Land, said: “We’re thrilled to welcome Peloton and lululemon to SouthGate. Both brands have proven popular given the exceptional consumer demand for home fitness solutions over the past year – a trend that looks set to continue. Complimenting SouthGate’s existing premier retail offering, these new stores will be a real draw for customers looking for the very latest in fitness. The host of high-profile lifestyle and retail brands signing for space is a strong indicator of the enduring appeal of SouthGate as an experience-led shopping destination.”
Chris Wilkinson, Asset Manager at Aviva Investors, said: “We’re extremely excited to have these new retailers at SouthGate. As retail opens up again, we expect these additions will further cement SouthGate as one of the region’s leading shopping destinations.”